
Louise Sunshine and the W Downtown New York
The sluggish sales pace has picked up at the condominium units in Joseph Moinian’s W New York Downtown hotel thanks to a new marketing focus on fully-furnished units led by Louise Sunshine, according to the Wall Street Journal.
Interest in the building was high when a sales effort was launched before it was built in 2007, but the prospective buyers vanished when the recession hit. When the 57-story building’s 22 lowest floors opened as a 217-room hotel in 2010 the building, at 123 Washington Street, had its first sale. By the fall of 2011, though, just 15 of the 223 for-sale units had closed, in part because of a controversial Interstate Land Sales Full Disclosure Act lawsuit. [more]







