The American division of the famed Swiss watch company Rolex claims that data technology firm RealPlus is infringing on its trademark by using the name R.O.L.E.X. for its residential property listing system, a new lawsuit filed in U.S. District Court in Manhattan says.
The R.O.L.E.X. technology, an abbreviation of RealPlus Online Listings Exchange, is used by the Real Estate Board of New York as the backbone of its multiple listing service known as NY1Residential.
Midtown-based Rolex Watch U.S.A. claims RealPlus and its managing director Eric Gordon are infringing on the timepiece maker’s trademark, the suit, filed Tuesday, says.
“[RealPlus] use of this confusing and identical mark is likely to bring to mind [Rolex's] famous Rolex trademark… and dilute the distinctiveness of the Rolex trademark,” the complaint says. … [more]