From left: Douglas Elliman Chairman Howard Lorber and the Witkoff Group’s Steve Witkoff (Credit: Katherine Clarke)

Douglas Elliman heavyweights, including Chairman Howard Lorber, CEO Dottie Herman and an array of the firm’s top producing brokers, gathered last night to celebrate the launch of 10 Madison Square West in style. More than 100 guests flocked to a cordoned-off section of Madison Square Park — which developer the Witkoff Group had rented out for the event — to sip lemonade- thyme cocktails and nibble on tiny lobster rolls and salted caramel tartlets.Click here to see the photos and more.

Steve Witkoff and 10 Madison Square West

The Witkoff Group will shell out $300 million on its 10 Madison Square West condominium conversion project, the New York Times reported.

The developer paid $190 million at auction in 2011 for the 16-story 380,000-square-foot building at 1107 Broadway that was once part of the International Toy Center, CEO Steven Witkoff told the Times. The property will be converted into 125 luxury condominiums. [more]

From left: Steve Witkoff, Anatoly Golubchik, Helly Nahmad and Vadim Trincher

Updated at 6:21 p.m.: Real estate mogul Steve Witkoff, whose company is behind glitzy new condos at 10 Madison Park and 150 Charles Street, has a reputation for not being shy about betting the rent in his business ventures. And now there’s evidence that he’s a bit of a risk-taker in his personal life, too. [more]

Steve Witkoff and 10 Madison Square West

The first rendering of 10 Madison Square West, the condominium development planned for a portion of the Toy Building in the Flatiron District, has been revealed, Curbed reported. The reveal comes about a month after the new development launched a teaser website and posted building signage.

The 125-unit condo, which has a mix of one- to five-bedroom units, anticipates an official sales launch late this spring, as previously reported. [more]

10 Madison Square West

UPDATED, 4:57 p.m., Mar. 18: The former Toy Building, at 10 Madison Square West in the Flatiron District, has unveiled a teaser website and building signage in anticipation of an official sales launch in late spring, according to a spokesperson for the project. [more]

Steve Witkoff

There’s a Marriott Edition hotel, a boutique outfit that Marriott International launched in 2007, being planned for Times Square — at 47th Street and Seventh Avenue, the Wall Street Journal reported. The project will be a 36-story hotel and retail development. The brand has reportedly struck a tentative agreement with a development group including Steven Witkoff and Mark Siffin, who are investors, and Winthrop Realty Trust to brand and operate the property. [more]

From left: Steven Witkoff and 150 Charles Street in June

The stalled 150 Charles Street condominium has received a $230 million construction loan from Wells Fargo and M&T Bank, an indicator that city condo construction could be making a comeback, according to the Wall Street Journal. The Witkoff Group, the developer, will invest $140 million into the 91-unit project. [more]

From left: Steve Witkoff, Ruby Schron and the Woolworth building

An Israeli investor has signed a contract to buy the top 25 floors of the Woolworth building for about $70 million, Crain’s reported. The deal comes six weeks after reports first emerged that Steve Witkoff’s Witkoff Group and Ruby Schron’s Cammeby’s International were considering a sale of the upper portion of the property, which has remained vacant for years in advance of a residential or hotel conversion.  [more]

From left: Steve Witkoff, Ruby Schron and the Woolworth building

The Witkoff Group and Cammeby’s International partnership that owns the historic Woolworth building is in talks to sell the property for as much as $500 million, the New York Post reported. Steve Witkoff and Ruby Schron’s companies joined forces to purchase the 59-story, 935,633-square-foot building, at 233 Broadway near Barclay Street, for $137.5 million in 1998. [more]

From left: Steve Witkoff, founder of the Witkoff Group, 1107 Broadway, Yitzhak Tessler of Tessler Developments and Eastdil Secured’s Adam Spies and Douglas Harmon

Steve Witkoff’s Witkoff Group has completed its purchase of part of the former International Toy Center building from Lehman Brothers Holdings for $191 million, Lehman announced yesterday, following a bankruptcy auction by Eastdil Secured in June. Witkoff is planning a $290 million condominium conversion of the property, at 1107 Broadway, featuring 145 units, in collaboration with a Morgan Stanley real estate fund.

Eastdil Secured brokers Adam Spies and Doug Harmon represented the seller in the deal, and brought the buyer and seller together.

The closing of the 16-story office building follows the sale of 200 Fifth Avenue earlier this month, which was previously the main Toy Center building, for $726 million. … [more]