The Real Deal New York

Posts Tagged ‘streeteasy’

  • From left: Trulia and Zillow's home pages

    From left: Trulia and Zillow’s homepages

    Zillow, the largest residential listings website in the U.S., is reportedly looking to acquire rival site Trulia for as much as $2 billion. [more]

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  • From left: StreetEasy and the new StreetEasy app

    From left: StreetEasy and the new StreetEasy app

    StreetEasy unveiled its new iPhone app on Wednesday in a bid to reel in more mobile users to the property listings website. [more]

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  • ghost-TOP

    Are “ghost” listings on the rise?

    Home seekers in New York City are growing wary of “ghost” listings used to lure in buyers.

    In the past, agents have been known to use old or fabricated listings on brokerage websites as a ruse to get buyers on the phone — brokers would then say the home had sold and immediately pitch another property, usually less appealing. But the incidence is reportedly on the rise, reportedly because of a shortage of properties to market or increased direct communication between buyers and brokers via websites. [more]

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  • From left: Zillow's chief executive Spencer Rascoff and StreetEasy's iPhone app

    Zillow’s Spencer Rascoff and StreetEasy’s iPhone app

    Zillow, the real estate website, plans to make a StreetEasy application available to Android and iPad users in a bid to attract more mobile users to the property-listing site.

    The company, which is based in Seattle, is also planning to relaunch its application for the iPhone. The app for the Apple device currently accounts for about a third of the website’s total traffic, according to Zillow Chief Executive Officer Spencer Rascoff. [more]

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  • Sebastian Delmont

    Sebastian Delmont

    From the March issue: Sebastian Delmont, a co-founder and the top programmer at StreetEasy, last month became the last of a group of seven senior executives to be replaced or leave the website since it was acquired last year by the publicly traded Zillow.

    Delmont, whose title was chief technology officer, departed around the same time the company launched its second redesign since Zillow paid $50 million for the then 34-person company in August. [more]

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  • Daimler-130-Jaccom-Halpern

    From left: Susan Daimler, 130 Fifth Avenue (Photo: PropertyShark), Mark Jaccom, Justin Halpern and Ed Wartels

    UPDATED, 5:30 p.m., Feb. 27: Less than two years after StreetEasy moved to its current Soho location at 13 Crosby Street, the listings database that was acquired by Zillow six months ago is heading to a larger space. [more]

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  • The new version of StreetEasy's home page (left) and the old version (right)

    The new version of StreetEasy’s home page (left) and the old version (right)

    StreetEasy kicked off its second post-Zillow website redesign Wednesday afternoon, launching a version of the site that shuffles around many of the site’s tools and, for the first time, offers them up for free. [more]

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  • Gary Barnett's One57

    Gary Barnett’s One57

    Sponsor units at Extell Development’s trophy residential tower One57 have finally been listed on StreetEasy. Four units were listed for sale by the developer on Tuesday, asking between $18.85 million and $32.75 million, the listings website shows.

    The move by Extell to list the units publicly represents a turnaround in the marketing of the building. Since One57 launched sales in 2011, the developer has famously eschewed listing units on broker databases, such as the Real Estate Board of New York’s Residential Listing Service (RLS), On-Line Residential or sites like StreetEasy. [more]

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  • Reffkin-Allon-Song

    From left: Robert Reffkin, Ori Allon and Sofia Song

    Sofia Song, StreetEasy’s former head of research and communications, is set to take a job at the high-tech startup brokerage Urban Compass. [more]

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  • Bill-de-Blasio-and-family

    Mayor Bill de Blasio (center) and his family

    year_in_reviewNew York City real estate can sometimes feel like a blood sport, with a host of rivals vying to get the upper hand. Luckily, here at The Real Deal, we have a ringside seat. And in 2013, the industry did not disappoint. Office towers traded for more than $1 billion, retail rents cracked $3,000 per square foot, and $100 million became the new $50 million in residential listings. The Midtown East rezoning came and went, as did more than one commercial brokerage CEO. And let’s not forget that little matter of the mayoral election. Read on for the editorial staff’s picks of the biggest stories of the year. [more]

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  • TRD’s picks for biggest blunders of 2013

    TRD’s picks for biggest blunders of 2013

    year_in_review It’s been a great year for real estate in many respects, with residential and retail rents reaching new highs and office towers trading for billions. But what about the mistakes? The slip-ups, faux pas, scandals and the otherwise unfortunate, tawdry, or just plain stupid antics that caught the public’s eye? Mercifully, The Real Deal was there to record those moments this past year. Read on for our annual list of the biggest blunders of 2013. [more]

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  • Two more executives depart StreetEasy

    December 18, 2013 10:40AM
    From left: Neeta Vallab, John Darby

    From left: Neeta Vallab, John Darby

    In what some analysts considered a predictable elimination of redundancy, the head of marketing and the head of product management at StreetEasy left the company yesterday, according to their outgoing email messages.

    Insiders said their responsibilities were recently limited and yesterday they were terminated. They were the sixth and seventh top executives of the firm to depart or be removed from their positions since Zillow bought the then-34-person company in August for $50 million. [more]

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  • From left: Sofia Song, Susan Daimler and Spencer Rascoff

    Sofia Song, Susan Daimler and Spencer Rascoff

    Major shifts continue at StreetEasy since the company was acquired by listings giant Zillow. On Friday, the company’s longtime head of research and communications, Sofia Song, left the firm.

    She is the third high-level executive to be pushed aside or leave in the four months since Zillow paid $50 million for the city’s leading residential listings website. [more]

    21 Comments
  • From left: Zillow CEO Spencer Rascoff and Dolly Lenz of Dolly Lenz Real Estate

    From left: Zillow CEO Spencer Rascoff and Dolly Lenz of Dolly Lenz Real Estate

    Real estate listings and data provider StreetEasy celebrated the season last night at a party that brought together brokers, staffers and clients. Super broker Dolly Lenz made a brief appearance, as did Ryan Serhant, a Nest Seekers International broker and star of Bravo’s “Million Dollar Listing New York.” Click here to see the photos.

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  • The Zillow and StreetEasy teams at NASDAQ ringing the opening bell on Aug. 19, the day their deal was announced

    The Zillow and StreetEasy teams at NASDAQ ringing the opening bell on Aug. 19, the day their deal was announced

    From the November issue: On Sunday night, August 18, most of the 34 employees and executives of listings website StreetEasy gathered in the company kitchen for a game-changing announcement by CEO Michael Smith: Zillow, the $3 billion Seattle-based residential listings website, was acquiring the firm for $50 million. [more]

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  • Hurricane Sandy makes landfall

    When Hurricane Sandy hit New York City, real estate watchers could hardly discern what kind of lasting impact it would have on the residential market. A year later, it’s clear that waterfront Manhattan sales and rentals bounced back quickly, while parts of the outer boroughs are still suffering from sluggish trades, according to a new report by real estate listings database StreetEasy. [more]

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  • Spencer Rascoff and a screenshot of StreetEasy

    Spencer Rascoff and a screenshot of StreetEasy

    StreetEasy is shutting down its sites in the Washington, Philadelphia and South Florida markets. The popular listings website — which Zillow acquired in August for $50 million — will now make the New York metropolitan area its exclusive focus. [more]

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  • StreetEasy redesign rankles users

    October 04, 2013 10:41AM

    From left: the old StreetEasy vs. the new design

    It was a rough couple of months for New York City brokers who rely on technology — and, really, isn’t that nearly all of them? Not only did the Real Estate Board of New York roll out its new, long-awaited listings transmission system (which some had doubts about) and Apple unveil its much-maligned new operating system, but StreetEasy debuted a website redesign that has rankled brokers and inflamed some consumers. [more]

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  • StreetEasy's Michael Smith

    Michael Smith

    UPDATED, 8:49p.m., Oct. 2: StreetEasy appears to have shelved plans to expand into new markets, following Zillow’s $50 million purchase of the New York City-based listings provider late this summer.

    “We’ve realigned StreetEasy to focus entirely on New York City, where the company has the strongest brand and deepest local knowledge,” an unnamed Zillow representative told Curbed. The firm, which had expanded into the Washington, D.C., and Miami markets before the acquisition, now appears to be doubling down in the Big Apple, filling Zillow’s previous gap in the New York City market. [more]

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  • Zillow CEO Spencer Rascoff and StreetEasy CEO Michael Smith

    Zillow CEO Spencer Rascoff and StreetEasy CEO Michael Smith

    From the September issue: Zillow, the giant national real estate database, made headlines last month when it announced it would pay $50 million in cash for the Manhattan listings website StreetEasy.

    The acquisition represents a move by Seattle-based Zillow to grab market share in New York City, where it’s failed to make inroads despite its broad national reach. [more]

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