The Real Deal New York

Posts Tagged ‘streeteasy’

  • Steven Szczur

    From left: Steven Szczur and, a residential listings site launched by real estate search platform HomeCanvasr, received a cease and desist letter last month from online listings giant StreetEasy, contending the website’s very claim of providing off-market listings that can’t be found on StreetEasy.

    HomeCanvasr launched the site – which currently has more than 100 off-market properties, or “whisper listings,” for sale – on Oct. 22 as an alternative to popular platforms like StreetEasy, where properties are widely seen and often snatched up immediately. [more]

  • The science of brokerspeak

    November 20, 2015 12:00PM
    Clockwise from top: One57, the penthouse at San Remo and a duplex at the Ritz Carlton (Illustration credit: Chris Manfre)

    Clockwise from top: One57, the penthouse at San Remo and a duplex at the Ritz Carlton (Illustration credit: Chris Manfre)

    TRD Friday Feature:If there’s any real estate cliché greater than describing a cramped apartment as “cozy,” it may be pointing out how overused and inaccurate the term is.

    Adjectives like “extraordinary,” “impeccable” and “majestic” are so ubiquitous that instead of conveying the qualities they intend to, they come across as empty industry lingo. Brokers have finally wised up and have phased them out of their listings, according to The Real Deal’s review of more than 9,000 Manhattan listings asking $2 million and up. [more]

  • StreetEasy debuts (yet another) ad program

    November 20, 2015 08:30AM
    Susan Daimler

    Susan Daimler

    StreetEasy is making it easier than ever for New York City agents to become “experts” on all sorts of things. Despite broker backlash earlier this year to its “Building Experts” advertising platform, the listings service is launching another similar initiative.

    On Thursday, the Zillow-owned company announced plans to allow any agent who’s brokered at least two deals in one New York neighborhood over the last 36 months to become a “Neighborhood Expert,” allowing that broker to advertise on building pages. [more]

  • Susan Daimler StreetEasy

    From left: StreetEasy’s Susan Daimler, the new Building Experts feature and Spencer Rascoff

    Online real estate giant Zillow Group saw revenue jump 13 percent to nearly $177 million in the third quarter as agents shelled out big bucks to advertise on its sites.

    The parent company of New York City-based StreetEasy counted nearly 97,000 agent advertisers nationwide as of Sept. 30 – a 2 percent drop year over year – but revenue from those agents rose 27 percent to $129 million. [more]

  • Halloween 311 map

    (credit: StreetEasy)

    Halloween is coming up this weekend, and you know what that means. Tons of people — from students to professionals, from hipsters to the bridge-and-tunnel crowd – will gather for an evening of mayhem and debauchery. Click here to see more.

  • Whisper listings NYC


    With a crop of hushed “off-market” listings not found on StreetEasy, real estate search platform HomeCanvasr recently launched a new domain name fitting called

    The website has roughly 90 properties currently listed for sale that you won’t find on its behemoth rival. In a hyper-competitive housing market plagued by low inventory, the new domain offers a secret stash of properties – often called “whisper listings” that are on sale but not listed. [more]

  • Inside Airbnb map

    Map of Airbnb listings (credit: Inside Airbnb)

    UPDATED: 9:00 p.m., Oct. 14: Airbnb and other short-term rental services straddle a fine line between the so-called ‘sharing economy,’ characterized by collaborative peer relationships, and ‘the economy’ proper, the realm of shrewd, profit-seeking enterprises.

    While most “hosts” on these platforms rent their apartments ‘casually’ — “to make extra money and meet cool people,” as Airbnb CEO Brian Chesky told Stephen Colbert last week — a sizable minority use them to run de facto hotels, earning substantial income, an analysis by The Real Deal of data scraped from Airbnb’s website found.

    These business-minded hosts are, in effect, exacerbating the city’s already-acute rental housing shortage, taking hundreds of rental units off the market in some of the city’s hottest neighborhoods and putting upward pressure on rents. [more]

  • Is StreetEasy’s chief succeeding?

    September 23, 2015 10:07AM
    Susan Daimler

    Susan Daimler, who has already started and sold two startups, said success requires “thinking big and taking risks.”

    From the September issue: Susan Daimler drove west to Silicon Valley at the height of the tech boom in the late 1990s — a trendy, but prescient move. Now 38, the New York native has become something of a serial entrepreneur. She’s already founded and sold two startup companies.

    But Daimler’s latest gig, running the listings portal StreetEasy, is a different beast entirely. After being tapped to lead the site in 2013, it’s now up to Daimler to monetize the nearly 10-year-old company and grow its audience. [more]

  • 4_49 copy

    From left: Jonathan Makolondra and Redfin CEO Glenn Kelman

    Will New Yorkers buy and sell real estate via the Internet? Online real estate brokerage Redfin says yes.

    The Seattle-based tech company, which has raised nearly $170 million from investors to date, announced Friday that it will launch in Brooklyn. Jonathan Makolondra, a former agent with Rutenberg Realty, will lead its expansion. “We’re very excited about a lot of the new developments coming to Brooklyn,” Makolondra said. “We think that’s going to help us grow.” [more]

  • SofiaSong

    Sofia Song

    Sofia Song, a real estate data maven who made a name for herself at StreetEasy and later was a top executive at Compass, is now at Douglas Elliman.

    Song’s first day was Aug. 19,  two years to the day that StreetEasy was acquired by listings powerhouse Zillow for $50 million. Song left StreetEasy a few months after the Zillow deal and helped to get Compass off the ground.  [more]

  • SusanDaimlerLeonardSteinbergBillRudinJeffreyFine

    From left: Susan Daimler, Leonard Steinberg, Bill Rudin (credit: STUDIO SCRIVO) and Jeffrey Fine

    Susan Daimler, the general manager of StreetEasy and Zillow NYC, hardly cuts an intimidating figure. Except, perhaps, to a room full of real estate agents, who publicly tout the listing sites for improving access to data but quietly wonder if that access will sideline brokers.

    Add in a paid advertising program, and you’ve got a recipe for the kind of public spat that ensued this morning at Compass’ “Future of Real Estate” panel discussion at the Asia Society. Along with Daimler, developer Bill Rudin took part, as did Jeffrey Fine, a top real estate executive at Goldman Sachs. [more]

  • Manhattan condo prices (credit: Streeteasy)

    Manhattan condo prices (credit: Streeteasy)

    Conditions for buying in Manhattan keep getting rockier — a new report from Streeteasy found that inventory of available homes for sale in Manhattan hit its lowest point since 2010 in the first quarter of 2015. [more]

  • Susan Daimler StreetEasy

    From left: StreetEasy’s Susan Daimler, the new Building Experts feature and Zillow’s Spencer Rascoff

    TRD Friday Feature:When StreetEasy launched its “Building Experts” advertising program last month, it was billed as a “win-win” that would reward agents for their knowledge of a building and match consumers with the best possible broker for a given listing. [more]

  • Midtown Condo Inventory

    (Credit: StreetEasy)

    While Manhattan is seeing a record drought of condo inventory, one area of the island’s inventory is actually booming. [more]

  • Rendering of 400 Park Avenue South (credit: Christian de Portzamparc/ Handel)

    Rendering of 400 Park Avenue South in NoMad  (credit: Christian de Portzamparc)

    It’s hard to walk more than a block in Manhattan without stumbling across a residential condominium project in the works, but until all that spanking new product goes live, the market will continue to be defined by scarcity. The city’s condo inventory hit a record low last month with only 3,175 units on the market, according to StreetEasy’s latest Manhattan Condo Market Report.

    Meanwhile, pending sales rebounded in February — as is the norm after slow winter months — jumping up 27.5 percent since January. [more]

  • (Credit: StreetEasy)

    (Credit: StreetEasy)

    Looking to sell your home in New York City? Don’t underestimate the power of a nearby farmer’s market, French doors or kitchen cabinet space.  [more]

  • A Floored floor plan and the company's CEO David Eisenberg

    A Floored floor plan and the company’s CEO David Eisenberg

    StreetEasy has partnered with Floored to offer potential buyers a 3D look at an apartment’s floor plan. [more]

  • New York City skyline

    New York City skyline

    Think Manhattan condo prices couldn’t possibly keep rising? StreetEasy shares your sentiment. [more]

  • nov-streeteasy

    From left: 250 West Street unit listed for $13,500 per month and 205 North 9th Street unit listed for $3,350 per month

    A one-bedroom Noho co-op was the most popular Manhattan rental listing in November, according to data provided by StreetEasy. [more]

  • rental

    From left: 30 Willow Place unit in Brooklyn Heights listed for $5,000 per month and 524 West 19th Street unit in Chelsea listed for $18,000 per month

    A three-bedroom Lincoln Square condo was the most popular Manhattan rental listing last month, according to data provided by StreetEasy. [more]