The new Tui Lifestyle showroom at 136 Greene Street in Soho and (left to right) brokers Brenda Powers and Louise Sunshine, who are fans of the brand; designer Tui Pranich
Less than two months after the debut of their Soho showroom, the founders of Miami-based Tui Lifestyle, the two-year-old interior design start-up that promises turn-key luxury home furnishings in a span of 72 hours, are thinking about moving their corporate headquarters to New York City.
Tui, the brainchild of entrepreneur Jason Atkins and designer Tui Pranich, timed its 2008 launch with that of Jorge Perez’s Icon Brickell in Miami and has since made a name for itself in the South Florida region by marketing its affordable, yet high-end, furniture and accessories collections to developers who use them to furnish their model apartments and incentivize buyers.
Among the takers so far: Canyon Ranch Miami Beach, Trump Hollywood, Trump Towers in Sunny Isles Beach and Miami’s Viceroy condominium. But in Atkins’ own words, “Miami is nothing compared to New York.” … [more]