Inset: Adelaide Polsinelli

“What I did for the gig” is a weekly web feature that chronicles the outlandish, risky and comical strategies that residential and commercial real estate brokers have used to land listings, clients and jobs.

Call me maybe?

Five years ago, Adelaide Polsinelli, an investment sales broker at Eastern Consolidated, was trying to nab an exclusive listing for a walk-up apartment building in the East Village. But the owner, a landlord who Polsinelli declined to name, refused to hear her pitch.  [more]

Inset: Robert Shapiro

“What I did for the gig” is a weekly web feature that chronicles the outlandish, risky and comical strategies that residential and commercial real estate brokers have used to land listings, clients and jobs.

Negotiating for space in Midtown Manhattan is a tough business, especially when faced with an uninterested seller and a looming deadline. For Robert Shapiro, a broker who orchestrated a 1986 REBNY award-winning assemblage deal for the Crowne Plaza Times Square, the challenge called for a stunt that would let him rise to the occasion. Literally…. [more]

Inset: David Maundrell

“What I did for the gig” is a weekly web feature that chronicles the outlandish, risky and comical strategies that residential and commercial real estate brokers have used to land listings, clients and jobs.

Don’t count your chickens before they’re hatched. So may go the proverb, but for David Maundrell, founder of aptsandlofts.com, doing just that led him to the golden egg of his first new development contract. [more]