Always be closing. So goes the famous refrain in “Glengarry Glenn Ross.” But to what end will some go to close? At Herald Towers, apparently, they’ll go to sex. Right to sex. On the front page of the 692-unit development’s Web site.
Herald Towers at 50 West 34th Street is one of the biggest new projects in Manhattan residential development by number of units in at least the last five years, according to the state Attorney General’s office. So, sales agent Citi Habitats Marketing Group can be forgiven for pulling out all the stops in a pioneering move to sell a lot of units in an area not typically associated with fresh condos.
One of those stops tossed aside was the ad that first drew notice through the blog Curbed. com. The ad has a smiling young woman atop a half-naked, smiling young man, in bed, beside a lone paragraph that starts, “Go ahead… be as loud as you want. But only if you live in Herald Towers, where the walls are thick, the ceilings are high, and the views can be incredible…”
Right.
