The Real Deal Los Angeles

Developer Premier League plans 65-unit mixed-use complex on Pico Boulevard

Site is currently a retail strip in Mid-City

August 31, 2016 12:50PM
By Cathaleen Chen

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The site at 5050 West Pico Boulevard

The site at 5050 West Pico Boulevard

Los Angeles developer Premier League Inc. is planning a five-story, 65-unit apartment complex between West Pico and Venice Boulevards in Mid-City, The Real Deal has learned.

Dubbed Kentish Town, the project is also slated to comprise about 1,300-square-foot of ground floor retail and commercial space. Six units would be reserved for very low-income households in exchange for a 35 percent density bonus, according to city planning documents.

Amenities would include a courtyard, a recreation room and additional outdoor space on the top floor, according to Premier co-founder and architect Peter Wilson. The units would be a mix of studio and one-bedroom apartments.

The site on West Pico Boulevard is currently occupied by a single-level retail strip, which would be demolished. Premier and its partners acquired the 5,797-square-foot property in June for $3.35 million.

Premier specializes in mixed-use developments between West L.A. and Downtown, Wilson told TRD. He and his partner, Darius Khakshouri, have worked on between 40 and 50 projects in the past two decades. Their multifamily buildings range between 20 and 100 units, and each one has utilized L.A.’s density bonus incentive.

“It tends to be a streamlined process,” Wilson said.