The Real Deal Miami

StreetEasy shutting down SoFla website

In wake of Zillow takeover, company to focus on New York market

October 09, 2013 12:00PM

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Zillow CEO Spencer Rascoff and StreetEasy’s South Florida site

From the New York site: StreetEasy is shutting down its websites in the South Florida market, as well as those in Washington and Philadelphia. The popular listings website — which Zillow acquired in August for $50 million — will now make the New York metropolitan area its exclusive focus.

“We have realigned our focus to the New York metro market,” the company said in a statement on its Washington website. Sofia Song, StreetEasy’s vice-president of research, told Bloomberg News that the three sites would be out of operation as of Oct. 11. In those three markets, its parent company Zillow is the leading listings website, Song added.

Zillow’s acquisition of StreetEasy was a way for the company to tap into the elusive New York City market, as The Real Deal reported. But since the takeover, brokers have been complaining that the site’s redesign is a step backwards. [Bloomberg News]Hiten Samtani

  • SameYork

    Sad to see them go but they will be back…. With the Fastest growing residential population, largest international banking center and one of the countries largest financial districts…. How can’t they!

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