The Real Deal Miami

Developer offers Teslas to penthouse buyers

Cars given at Echo Aventura, Echo Brickell & Muse projects

February 10, 2014 12:00PM

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From left: Property Markets Group’s Ryan Shear, architect Carlos Ott and Property Markets Group’s Kevin Maloney

From left: Property Markets Group’s Ryan Shear, architect Carlos Ott and Property Markets Group’s Kevin Maloney during Echo Brickell sales center launch party

To help recruit penthouse buyers to its Echo Aventura, Echo Brickell and Muse condo projects, Kevin Maloney’s Property Markets Group is offering a unique sweetener: a free Tesla Model S.

Penthouse buyers at the three South Florida developments receive customized versions of the electric sedan with their purchases, Forbes reported. Starting prices for the penthouses range from $3 to $3.5 million at Echo Aventura; $10 to $11 million at Echo Brickell and $13 to $15 million at Muse. Echo Aventura is the only one of the three that is currently under construction.

Echo Aventura is 70 percent presold, while more than 60 percent of Echo Brickell is presold. Most of the penthouses are still available, however.

Other developers dangling perks to attract buyers to South Florida condo towers include Argentine developer Eduardo Constantini, who offers joint ownership of two Jeff Koons sculptures to certain buyers at Oceana Bal Harbour. At Porsche Design Tower in Sunny Isles Beach, Gil Dezer is promoting special vehicle elevators that are visible to residents from inside their condos. [Forbes]Eric Kalis

  • jake

    You only need to give free products away when your building isn’t that great…… just saying…

  • real facts

    I personally think all these developers are starting to feel some pressure, now that the over hype of Miami is slowing down, the gimmicks, excuses, and giveaways are coming in. These developers did the same thing the last bubble except they are now receiving 50 percent down that is the difference. The bottom line is they are over hyping the market and not realizing or do not care that the only buyers are foreigners and they can move their destination at any time they feel a new hot spot arrises. If these developers did basic numbers and worked on basic development principals they would have seen the real number not the inflated ones. You cant have a city full of only million dollar condos when the full time residents are barely coming home with 60K a year. Look at brickell they over developed and you can literally go to any building they all look same empty and fancy. Developers are building when their first condos are not even finished or close to full.

    • jake

      I agree with you 100%. Theres only so many wealthy people that need more than one condo in one city….

      • jake

        I wonder how many free cars you will get from Genting when they can’t sell any of there condos either? This city is getting overbuilt way toooo fast.

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