Jeffrey Soffer’s Turnberry plans Sunny Isles project

The Jeffrey Soffer-led Turnberry Associates revealed its plan to develop a 52-story condo tower in Sunny Isles Beach, one of the busiest South Florida markets for luxury residential construction.

Turnberry Ocean Club would be the company’s 13th residential development, according to the Miami Herald, which spoke to both Jeffrey Soffer and his sister Jackie about the state of the company after the economic downturn and Fontainebleau Las Vegas bankruptcy. Carlos Zapata designed the 150-unit unit condo tower. Units would be priced between $3 million and $22 million.

The company hopes to start construction by early 2015. Turnberry was one of the first condo builders to target Sunny Isles. It developed Oceania Island Tower V in 2003 and sold out the two-tower Turnberry Ocean Colony in 2006.

“I think we have some of the best assets in the world,” Soffer told the Herald. “We’re in a great city. It’s cheap compared to the rest of the world.” [Miami Herald] — Eric Kalis