The Real Deal Miami

The business of partying

High-end residential brokers in South Florida invest heavily in elaborate open house bashes

October 08, 2014 11:15AM
By Francisco Alvarado

  • Print
Turning a driveway into a high-end auto show is one strategy for appealing to wealthy buyers (Photo: Jeramy Pritchett at Blindfold Magazine)

Turning a driveway into a high-end auto show is one strategy for appealing to wealthy buyers (Photo: Jeramy Pritchett at Blindfold Magazine)

From the South Florida Market Report: In early January, Jonathan Postma was hired to market a seven-bedroom mansion with an expansive view of the Intracoastal Waterway. The Boca Raton-based broker at Coldwell Banker Residential Real Estate immediately began planning what he hoped would be the biggest open house party Deerfield Beach’s The Cove neighborhood had ever experienced. [more]

MENU