The Real Deal Miami

Paramount Miami Worldcenter’s sales gallery to make its debut

The developer invested $2M in the gallery, which has a model that arrived from Mexico this week

April 17, 2015 09:45AM
By Ina Cordle

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Peggy Fucci, CEO of OneWorld Properties, in front of the Paramount Miami Worldcenter model

Inside Paramount Miami Worldcenter’s new sales gallery, 3-D videos pop on a 36-screen wall, creating a backdrop for a huge scale model that arrived this week from Mexico. Outside, a disco ball, deemed the world’s largest at 20 feet in diameter, is being assembled for a launch party this weekend.

Paramount Miami Worldcenter, the 60-story condo tower that will sit atop the Miami Worldcenter Mall, is getting ready for its official debut.

On Thursday afternoon, sales agents lined up for photos, as developer Daniel Kodsi viewed the model for the first time, scrutinizing the miniature nine-acre, ninth floor recreation deck’s outdoor sports complex, which includes a soccer field, two tennis courts, a pool, vita course and several Balinese-style, two-story villas surrounded by pools.

The model is the finishing touch in the $2 million, 6,000-square-foot sales gallery that is geared to harken “the experience, the style of what is about to be here,” Kodsi said of the tower.

Amid the current boom in South Florida residential projects, the condo sales center has become a symbol of luxury, often incorporating art and concierge-type elements along with high-tech features. Both One Thousand Museum and Ritz-Carlton Residences Miami Beach, for example, incorporate holograms, and Ritz-Carlton Residences has a butler to serve guests.

“It’s Chanel meets Apple,” Kodsi said of Paramount Miami Worldcenter’s two-story gallery, at 1010 Northeast Second Avenue, which includes a curved marble table with iPads. “We wanted you to feel like you’re walking into a store, to get a sense, a flavor of the mall.”

The center’s video wall displays SAGE software, which “offers a new way for potential buyers to visualize a pre-construction development using a 3D interactive model of the building, all controlled from an iPad,” said Kim Goldsmith and Kim Vanderpol of Evolution Ventures in Miami Beach, who worked with Kodsi and his team to customize the software for Paramount.

A private VIP party this Saturday, with 1,100 expected guests, will officially herald the launch of the center. Kodsi said it is geared to be a celebration rather than a business event, complete with the disco ball, music, a dance performance and light show.

Paramount Miami Worldcenter started selling in November, and so far, 25 percent of the condo building’s 513 units are reserved, said Peggy Fucci, CEO of OneWorld Properties, the exclusive sales and marketing firm for the tower. Reservations are expected to convert to contracts in May, she said. Construction will begin this summer.

Buyers hail from 20 different countries, led by Brazil, Mexico, Argentina and Venezuela, said Fucci, who has made several sales trips to Latin America, as well as to China. To date, about 20 units have been reserved by Chinese buyers, and Fucci will be traveling to China again next week to attend a luxury property show. By the time the tower is completed in late 2018, she expects 20 percent of the buyers will be from China.

The $400 million Paramount Miami Worldcenter is being developed in partnership with Miami Worldcenter’s developers Nitin Motwani and Arthur Falcone. The $1.06-billion Miami Worldcenter, on 28 acres near downtown Miami, is being built by Suffolk Construction.

The tower’s residences will all have elevator access to the mall, which will be anchored by Bloomingdale’s and Macy’s. Among other condo features: private elevators that open directly into residences, 10-foot high ceilings, outdoor living rooms, laundry rooms and convertible dens. Prices start in the mid-$600,000s, with penthouses and villas priced up to $5 million.