WeWork, a New York-based company that operates dozens of co-working spaces in three countries, will open its first venture in South Florida this summer.
And, when WeWork does open, it will have a “pool party” and beach-goer ambiance, according to Karen Germ of The Outcast Agency, a New York public relations company that represents WeWork.
Germ confirmed that WeWork will open at the 350 Lincoln Road building in Miami Beach in July.
“We don’t have renderings yet and probably won’t until closer to the opening,” Germ told The Real Deal via e-mail. “I can tell you the design inspiration will borrow from Miami’s fun… pool party vibe.”
Founded in 2010, WeWork runs shared office spaces in at least 20 cities in the United States, England, and Israel. Its “membership” includes 20,000 freelancers, start-ups, small businesses, and entrepreneurs. So far, 750 members have signed up for the 350 Lincoln Road location, Germ stated.
At 350 Lincoln Road, WeWork will operate on four floors totaling 40,000-square-feet. Built in 1946, according to the Miami-Dade Property Appraiser website, the 350 Lincoln Road building is 50,000-square-feet in size and less than two blocks away from the beach. It will operate within a crowded field of mostly locally owned co-working spaces operating in Miami-Dade County such as Büro, The Lab, and Pipeline Workspaces.
The South Beach location will offer standard amenities such as lounges, conference rooms, and phone booths, Germ wrote in an e-mail to TRD. Discounts for health care, IT support, payroll, and legal services will also be offered.
But 350 Lincoln Road’s close proximity to the beach inspired one unique amenity: cabanas. “These will be available to members so they can change and head straight to the beach!” Germ stated.