The Real Deal Miami

What controls the speed of home sales?

Overpricing is the biggest traffic killer of all, brokers say

July 24, 2015 11:15AM
By Kenneth Harney

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Home Sales Speed

From left: Alexis Eldorrado and Mary Bayat

From the New York website: How fast should your house sell once you put it on the market? Within a week? A few weeks? A couple of months? Longer?

New research suggests that not only are typical selling times declining in the current bull market for housing, but they may have hit record lows. According to realty brokerage Redfin, the median time on market dipped to just 26 days during June — the shortest time on record for its database — with houses in some markets moving from listing to contract in 11 days or less.

Denver homes sold in six days or fewer, according to Redfin; Seattle’s median was nine days; Portland, Oregon, 10 days; and Boston 11 days.

That’s hot. But there are dozens of cities around the country where selling speeds are nowhere near this quick. According to June data from real estate web portal, which uses information from local multiple listing services nationwide, the median time on market for homes in Chicago was 54 days. In the Washington, D.C., area it was 45 days, Miami 75 days, metropolitan New York 68 days, Oklahoma City 53 days. At the laggard end of the spectrum, the median house in Brownsville, Texas, took 122 days to sell, Myrtle Beach, South Carolina, 105 days.

Why such apparently wide variations from area to area, and what can a typical seller expect? Some basics: Part of selling speed depends on matters that you can control. But there are factors you can’t control — the strength of your local economy, employment and income growth. If the economy is on fire and there’s a low inventory of homes for sale to serve market demand, you’re going to see houses zipping from listing to contract rapidly.

Now for things you can control. Anyone can sell a house super fast simply by cutting the price far below what it’s worth. There are investment companies in most large markets that will buy your house for cash in almost no time — one hour, a day, a week — but at 40 to 50 percent below market value.

Putting aside deep discount deals, getting pricing “right” for your own objectives is probably the No. 1 control you have over speed. If you prefer to get the maximum within a relatively short time period, pricing just below what your agent believes to be the likely selling price could make sense. It might even set off a bidding competition and get you a higher price than you expected.

You can slow the process by pricing slightly higher than what you need — leaving room for bargaining with buyers — but there’s a risk. If you err too far on the upside, you could scare away prospective buyers for months. Alexis Eldorrado, managing broker at Eldorrado Chicago Real Estate LLC, says overpricing is the biggest traffic killer of all. “People see you’re asking too much and they just stay away,” she told me last week after listing and selling a suburban house for $1,025,000 in a single day.

How you present your house to buyers — the quality of the photography in the listing, the staging of the interior, the landscaping and the overall look of the house from the street — can also dramatically affect how long it takes to sell. Mary Bayat, principal broker at Bayat Realty and board chairperson of the Northern Virginia Association of Realtors, calls landscaping, professional staging and clearing out highly personal items “very important” to selling houses in short periods of time. If the interior is a jumble, you’re almost guaranteed a longer selling time. “Sometimes you go into a house and there’s so much stuff everywhere that you think you’re in an antique shop,” she says. That “really turns off potential buyers who are trying to imagine the house as their own,” with their own décor.

Kary Krismer, a managing broker with John L. Scott/KMS Renton in the Seattle area, says you can sell faster if you make it easier for agents to show your house. “It is best if agents can just get into a house using the key box and 10 minutes notice,” Krismer says. “At the other extreme, ‘appointment only’ without a key box can be a big mistake, unless it is an expensive, high-end house.”

Bottom line: In many, but not all, markets this summer, there are things you can do to sell faster or slow the process down. Except in areas with sluggish local economies, a lot is up to you.