The Real Deal Miami

Elysee Miami launches sales, unveils gallery in Edgewater

The 57-story tower will have 100 units priced from $1.7M to $10M, or an average of $750psf

November 11, 2015 03:45PM
By Ina Cordle

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ElyseeRenderingCollage

A model in the sales center and renderings of Elysee Miami

Elysee Miami, a planned 57-story waterfront condominium tower in Miami’s Edgewater neighborhood, is launching sales and unveiling its sales gallery Wednesday evening  a space geared to provide a taste of the project’s French-inspired interiors.

The gallery, formerly used by Elysee Miami’s developer Two Roads Development as its Biscayne Beach sales center, has been transformed into a 1940s-era salon by Parisian architect and designer Jean-Louis Deniot.

“We wanted to make something chic-looking and playful-looking also,” Deniot told The Real Deal during an interview Wednesday morning at the sales center at 254 Northeast 3oth Street, while workers scurried to put finishing touches on the space.

Jean-Louis-Deniot

Jean-Louis Deniot

The decor incorporates diamond and other geometric shapes, amid light wooden floors and retro style furnishings, all in tones of blue, gray and off-white. The space also includes a model kitchen and master bath. “We wanted it to be very welcoming and high energy,” Deniot said.

Elysee Miami represents Deniot’s first condo project worldwide. Until now, he has focused on designing luxury homes in various countries. He is currently working on two homes on Miami Beach’s Flamingo Drive and has also purchased a penthouse unit on Collins Avenue in Miami Beach, which he is renovating and designing after gutting the interiors.

Deniot is designing all the common spaces, kitchens and baths of Elysee Miami, whose name comes from the Elysee Palace, the residence of the president of France since 1848.

Bernardo Fort-Brescia, founder of Arquitectonica, designed Elysee Miami, which at 649 feet is the tallest residential tower so far approved by the city of Miami in Edgewater, said West Palm Beach-based Two Roads’ partners Reid Boren and Taylor Collins.

Elysee, at 700 Northeast 23rd Street, represents Two Roads’ most luxurious project to date, the developers said. “The focus is on creating a very high-end, elegant, sophisticated environment,” Collins told TRD.

When completed, the 100-unit luxury tower will have three to five bedroom condos of 2,600 square feet to 10,000 square feet, priced from $1.7 million to $10 million, or an average of $750 per square foot. The tower will have two units per floor, with one full-floor penthouse and private elevators. Cervera Real Estate is the exclusive sales and marketing firm for Elysee.

A 7th floor amenity level will feature a 75-foot pool, summer kitchen and barbecue terrace, fitness center and yoga studio, sauna, spa and more. A second, 30th floor amenity level will offer a dining room with seating up to 30 guests, a library and private theater room, lounge/bar and wine room.

So far, “whisper campaign” pre-sales for Elysee have been better than expected, Boren told TRD, declining to provide figures. Nearby, the developers’ Biscayne Beach, a 52-story, 399-unit tower on the bay on Northeast 30th Street, is now 98 percent sold, he said. Construction is up to the 34th floor, and completion is expected at the end of 2016.

The developers purchased Elysee’s waterfront site for $22 million, through a staged closing which will be completed next month. A four-story apartment building on the site is expected to be demolished in January 2016, Collin said, and construction is slated to begin in March or April 2016.

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