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The maestro of brand design

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From the National Market Report: Whether the project involves high fashion, toy stores or even the NBA, Gensler’s creative director, John Bricker, knows a thing or two about corporate brands — sometimes even better than his clients, he says. He oversees the creative direction of the entire international architecture and design firm as well its branding studio, which he started 35 years ago as a freshly minted Arizona State grad. Some of his notable clients include Barney’s New York, Neiman Marcus and the former Toys “R” Us flagship store in Times Square. Inside an office adorned with works by Andy Warhol and Barbara Kruger, Bricker tells The Real Deal about his first experience with omnichannel retailing and what branding means today. [more]