The Real Deal Miami

Former luxury sales director at Douglas Elliman launches new firm

Broker wants to hire 200 agents and hit $1B in sales volume for the first year

September 12, 2016 01:35PM
By Katherine Kallergis

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Kurz Real Estate office and David Kurz

Kurz Real Estate office and David Kurz

David Adam Kurz has big plans for his new firm, Kurz Real Estate Corp. 

Kurz, a former Douglas Elliman director of luxury sales and team leader, launched his brokerage a few weeks ago in the West Grove, he told The Real Deal.

The former marine wants to hire 200 agents and hit $1 billion in sales volume for the first year. The firm has 23 agents so far, including his five-person team from Douglas Elliman. He also recruited Kendra Decker, formerly of Keller Williams, as vice president of operational development.

To get to $1 billion, Kurz Real Estate will focus on residential properties in the $250,000 to $500,000 range, in addition to million and multimillion-dollar properties. Kurz is also implementing a 60/90 rule, where agents have to meet sales goals within their first three months to stay with the company.

The 3,000-square-foot office, at 3692 Grand Avenue, is on the edge of the West Grove and takes over a former pharmacy space. For Kurz, cubicles are out and the office instead features a long wooden table with a wall agents can write on, floating desks and more.

“Experience is not necessary,” Kurz told TRD. “All I need is drive and entrepreneurship.”