On the scene at Shoma’s Eleven on Lenox launch: PHOTOS

To help generate buzz for Eleven on Lenox, Shoma Group’s first residential project on Miami Beach,  company president Masoud Shojaee recently held a blowout launch party at Asian eatery NaiYaRa.

The night-time cocktail party was attended by agents from the project’s marketing firm, One Sotheby’s International Realty, plus Shojaee himself, Miami Beach brokers and their well-heeled clients.

Shoma’s project encompasses 11 townhouses at 1030 15th Street, which range from 4,403 square feet to 4,669 square feet and in price from just less than $3 million to $4 million. Each three-story townhouse will have its own elevator, rooftop pool deck and two-car garage.

The developer bought its 32,000-square-foot development site from telecommunications giant AT&T in May 2015 for $6 million. Shoma hopes to begin construction by late fall of this year. — Sean Stewart-Muniz and Katherine Kallergis