Grant Cardone jumps back into reality television

Grant Cardone is seeking to boost his 10X brand with a new reality television series that features him judging first time commercial real estate investors.

Produced by Cardone’s 10X Studios, “Real Estate King” will follow the multifamily mogul and crowdfunding syndicator across 10 U.S. cities as he evaluates real estate projects to potentially invest in, a press release states. Cardone leads Aventura-based Cardone Capital, which has $4 billion in multifamily assets under management across the country, including a handful of apartment complexes in South Florida, the firm’s website states.

Cardone properties are branded under the 10X banner, including 10X Riverwalk, a 260-unit apartment building in Fort Lauderdale, and 10X Miami River, a 346-unit multifamily complex in Miami. Cardone Capital buys multifamily projects and then sells minority stakes in the properties to mom-and-pop investors via crowdfunding. Cardone also has a huge social media presence with nearly 8.3 million combined followers on Youtube, Instagram and X, formerly Twitter. 

10X Studios negotiated a licensing agreement to air the first season of “Real Estate King” on FYI, a cable television channel owned by A&E Networks, the release states. The program’s first episode airs in June. 

The show’s premise involves Cardone meeting with real estate entrepreneurs seeking partnerships, who pitch him their commercial projects, the release states. At the end of the season, after vetting each planned development, Cardone will select one project to fund. 

“No deal is too small or too big,” Cardone said in a statement. “If it’s great real estate at the right price with the right partner, I will buy it with my money.”

The cities include Houston, Los Angeles, Tampa and Miami, Cardone said via text. On the show, he fields pitches for apartment buildings, single-family home developments and industrial and office conversion projects, Cardone added.

“Real Estate King” is Cardone’s second foray into Hollywood stardom. In 2021, he was among three high-profile entrepreneurs to star in the second season of Discovery’s “Undercover Billionaire.” 

Recently, Cardone got into a public feud with John Legere, former CEO of T-Mobile. In January, Cardone sued Legere for defamation in Miami-Dade Circuit Court. Legere described Cardone as “the biggest bullshit artist on the planet” and other alleged slanderous insults in online forums that were widely circulated on social media platforms, the pending lawsuit alleges. 

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