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Zillow creates broker reviews

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From the January issue: The real estate data website Zillow.com has launched a new program that allows clients to rank and review real estate agents on a one-to-five scale in categories like “local knowledge,” “process expertise” and “responsiveness.” While Zillow is keeping the rankings relatively quiet as they cull more reviews from users, the feature is familiar territory for Zillow: The site’s Mortgage Marketplace, which allows borrowers to review lenders, has a database of roughly 6,500 user reviews. Amy Bohutinsky, vice president of marketing with Zillow, said that she’s optimistic the feature could be a boon for top agents. “For good agents, public reviews and endorsements by past clients can be a powerful tool to grow their business,” Bohutinsky said of the feature. [more]

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