The new ownership of Miami’s 47-story Paramount Bay condominium has tapped Lenny Kravitz to redesign the property’s interiors and outdoor space, including the spa fitness center, lobby and pool terraces. The 340-unit project was taken over through a foreclosure by lender iStar and ST Residential, which recently ponied up the rest of the financing needed to complete the long-awaited, mixed-use tower. No opening date has yet been set, but brokerage Fortune International has been hired to market the residences. Kravitz’s New York-based Kravitz Design firm has previously worked on the Florida Room lounge at the Delano as well as the penthouse recording studio at the Setai Resort & Residences in South Beach. [SFBJ]
Lenny Kravitz to redesign Paramount Bay
May 12, 2011 03:28PM
May 13, 2011 at 8:39 pm, Marie-Charlotte Piro MC2 Realty said:
@Lauren Samuels: I love Pushelberg, so classic, but paramount with this location really calls to a more funky and young clientele.
It is no Four Seasons
May 13, 2011 at 8:46 pm, Michael Caliazzio said:
I love Lenny Kravitz.
His sandals are great.
May 13, 2011 at 8:47 pm, Anna Caliazo said:
Lenny Kravitz is top of the line.
May 13, 2011 at 8:51 pm, Lauren samuels said:
funky maybe BUT the clientele wont get it. sorry. what has he done anyone have a website for his designs??
September 02, 2011 at 6:17 pm, seetreltellem said:
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September 04, 2011 at 9:59 am, mearmepsy said:
Thanks mate… just dropped by.!!!!! Will look for BIKE STN when we get to Seattle. Still in Buenos Airies.!!!!!
May 24, 2011 at 11:29 am, Anonymous said:
Any firm would be better not just Cervera, it depends on the associates and training and most important they should be controlled to give customer service
May 13, 2011 at 9:16 pm, Anonymous said:
LENNY DID NOT DESIGN CONDO LOAN HIS NAME FOR $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
September 20, 2011 at 8:10 pm, ArenIntoftDen said:
Thanks mate… just dropped by.!!!!! Will look for BIKE STN when we get to Seattle. Still in Buenos Airies.!!!!!
May 13, 2011 at 9:48 pm, Anonymous said:
Overall, The Paramount Condo is a great product. I don’t think that they should deviate from the original plans. They are just wasting time & money. As much as I like Lenny, I highly doubt marketing Lenny Design will influence the sales of Paramount. Just get the CO and sell. As people begin to buy and see the units, they will figure out what to do. Non brokers haven’t even had the opportunity to experience the building yet. Lastly, people don’t realize that during the summer, that inlet heats up and smells something awful. That’s what I would be worried about….
September 02, 2011 at 4:34 pm, granvamma said:
Thanks mate… just dropped by. Will look for BIKE STN when we get to Seattle. Still in Buenos Airies.
September 03, 2011 at 6:06 pm, addebrats said:
Thanks mate… just dropped by.!!!!! Will look for BIKE STN when we get to Seattle. Still in Buenos Airies.!!!!!
May 14, 2011 at 6:53 am, Anonymous said:
Fortune may be the most disliked entity in the real estate sales business and Kravitz a novice but, Paramount offers incredible value and unparalled views. I can’t wait to start selling it as long as Fortune doesn’t F it up. And seeing their other projects, they probably will. Why did this bank choose Fortune to sell when Fortune lost is own projects to banks?
September 05, 2011 at 8:41 am, Salleygam said:
Thanks mate… just dropped by.!!!!! Will look for BIKE STN when we get to Seattle. Still in Buenos Airies.!!!!!
September 19, 2011 at 3:21 pm, poepaishede said:
Thanks mate… just dropped by.!!!!! Will look for BIKE STN when we get to Seattle. Still in Buenos Airies.!!!!!
May 12, 2011 at 8:00 pm, Anonymous said:
FORTUNE ALSO HIRED THEIR STRIPPER-REALTORS TO SELL THIS PROJECT !!!!!!!!!!! THOSE WOMEN WITH THE MINI-SKIRT AND SILICONE ALL OVER PLUS ATTITUDE AND NOT TREATING CUSTOMERS LIKE THEY DESERVE, BANKS SHOULD SEND SOMEONE AS A FAKE CUSTOMER TO SEE WHAT IS GOING ON WITH THE PEOPLE HIRED BY FORTUNE
May 16, 2011 at 4:34 pm, Anonymous said:
hope kravitz does a better job with this than he did with his nightclub in manhattan-everyone lost there
May 14, 2011 at 1:02 pm, Dean Corso said:
Having witnessed many pre-sales by short-skirted, large breasted sales strippers oozing the allure of false promises, fake ROI’s, and for ever-appreciating pipe dream values sent by Jeff Moor (originally) it is obvious the project was ill-fated and doomed, having caught the top downside of the condo crash. The units are small. cheaply made, grossly overpriced, in a questionable neighborhood, and worst of all, are being sold by the Fiat used car company of the real estate business in South Florida: (mis) Fortune Realty (the silver-spooned heir lives the $25M Carl Fishers house at 50th and N. Bay Rd. He needs you support so look for inflated prices on every Fortune Realty property – his annual property taxes are $240K ). Good luck to all of you thinking about buying in the Paramount Pipe Dream Value Condos. My advice: after you think it over – RUN for your (financial) life.
May 12, 2011 at 9:07 pm, realtor who assembled the site said:
Lenny Kravitz,the “singer”?
and his design credentials are ?
May 14, 2011 at 1:28 pm, Alicia Moldanado said:
Edgardo go away. Why don’t you figure out how you are going to pay back all the “private placement dollars” you stole from all your friends, families and associates in South America. I can not believe these people tolerate what you did to them.
Plenty of other good firms to sell this asset, ISG, Cevera, Pordes Residential. anyone other then Fortune. Bankers…keep your eyes open. Fortune is starting to develop again and will move clients to a “real fortune job”
May 20, 2011 at 9:19 pm, george said:
to anonymous: The way you express yourself shows everything, insulting women capacity and refuting comments, I can say a lot of names but it’s not the case I’ve complied with managers, just read the number of people disgusted …
August 06, 2011 at 10:30 pm, orepsyirralia said:
Hello I enjoyed yoiur article. I think you have some good ideas and everytime i learn something new i dont think it will ever stop always new info , Thanks for all of your hard work!.
May 13, 2011 at 10:15 am, george said:
fortune is way off in class what banks think, those people, not all of them of course, men realtors are wanna-be, they love treat customers really bad, thinking to be the owners or developers, of course the real owner never realized what is happening because that kind of projects sells alone, with trashy realtors or professional realtors, people need to invest fast.
May 14, 2011 at 8:52 pm, Anonymous said:
Edgardo please make a meeting with your people in-site, we are the rest of Florida Realtor or clients, not haters like someone said, but your salespeople think they are at the top of word, once one of my cash-buyer left icon Brickell almost crying, all red face because how was treated by one of your hollywood stars salespeople, and I do not going to say the name of the realtor, but he’s on a black list in my business, I am not the only one I am seeing…
May 14, 2011 at 9:10 pm, Anonymous said:
Marie Charlotte, Looks like you never buy anything from these uncooperative salespeople, they don’t do anything, they don’t want to show twice the unit that you are going to buy, anyways we insist to buy because the project is nice and they are only employees,we have the money not them. I love Related, so much friendly staff, I love sales of Trump, super salespeople, more then expected how the people is treated.
May 13, 2011 at 10:26 am, Anonymous said:
Fortune is a joke. They disrespect clients and “non insider brokers” the developer should know the funny business behind the scenes at this firm. OPEN your eyes banks and developers. dig deep you will see…
May 13, 2011 at 10:28 am, Anonymous said:
Respectfully, the people who will buy at paramount will not find Lenny Kravitz and his unproven design firm a value at all. actually it might prevent him from buying. Someone here is making a bad decision or a good decision for their own pocketbook.
May 17, 2011 at 3:59 pm, Not all sales people at all are as described said:
Its not fair to generalize that Fortune Sales people are like mentioned before. There are many that are hard working individuals and it bothers me that because of some persons private anger and feelings of being the victim, they have to be writing things like above.
May 17, 2011 at 4:01 pm, Anonymous said:
I have plenty of experience with the buyers and sales people for developments and I can tell you, some buyers really test your tolerance for abuse! It takes mayor training and control not to throw some of them out the window, including their realtors who lie to them to make the sale
May 17, 2011 at 4:04 pm, Anonymous said:
George: please, do tell us how many men sales people have mistreated you and your client? I work with several who are gentlemen and very knowledgeable. Their hornor is incorruptible.
FIRST COMMENTER: Hello? Miami is ALL ABOUT SILICONE AND ATTITUDE. Where have you been living? If Fortune excluded those types of girls, there would be no on to hire!
August 08, 2011 at 12:52 am, orepsyirralia said:
Hello I enjoyed yoiur article. I think you have some good ideas and everytime i learn something new i dont think it will ever stop always new info , Thanks for all of your hard work!.
May 13, 2011 at 6:11 pm, jenny said:
Yes, I hope someone will raise a hand a write a letter to the banks who hire this company which could be ok but someone is hiring salespeople with no training at all, specially in customer SERVICE, RESPECT, MANNERS, etc.
May 17, 2011 at 5:23 pm, Anonymous said:
ha ha your an ignorant the one who says Miami is all about silicone, honey that’s the trashy people from Miami, educate yourself. I hope you don’t have daughters because your honor is corruptible if it’s ok to use your body to do business, honey if you expect to deal with a professional better go to college than go to the surgeon.
July 26, 2011 at 6:39 pm, Oppoteona said:
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May 17, 2011 at 5:30 pm, Anonymous said:
COMMENT #25 HAVE SILICONE ON HIS/HER BRAIN, OR YOU MUST BE ONE THOSE OLD WOMEN WITH SKIRT AND SILICONE, ALL WRINKLE FACE LOOKING FOR FUN AT THAT AGE, BECAUSE WE ARE NOT TALKING ABOUT GIRLS, ALL OF THOSE ARE MATURE WOMEN UNPROFESSIONALS, WHICH MORAL IS A LITTLE CORRUPTIBLE OR NOT????????????/
May 16, 2011 at 10:55 am, Jeff G. Marmon said:
He is a winner and we are proud of him.
May 22, 2011 at 8:22 am, Anonymous said:
They just should have hired Cervera!
May 13, 2011 at 7:41 pm, Anonymous said:
Fortune are rip off artisits…
May 13, 2011 at 8:29 pm, Lauren samuels said:
They should hire a real design firm there like Steven G or Yabu Pushelberg Or a well known south american designer. at least a familiar name for the audience buying !!
May 13, 2011 at 8:32 pm, Marie-Charlotte Piro MC2 Realty said:
That’s a lot of angry realtors! How about you look at the bright side of things: an amazing product for sale at a good price (hopefully) and probably the last big close-out offering in Miami this decade. Come on guys, stop hating and start selling.
September 06, 2011 at 9:49 pm, ZedGlodyked said:
Thanks mate… just dropped by.!!!!! Will look for BIKE STN when we get to Seattle. Still in Buenos Airies.!!!!!