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New York

Instagram: the next Pinterest?

Real estate pros discover the photo social network

A photo posted on Instagram by Elliman’s Fredrik Eklund
A photo posted on Instagram by Elliman’s Fredrik Eklund

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From the January issue: Several times a day, Douglas Elliman Managing Director Fredrik Eklund uploads images to Instagram, the popular photo-sharing platform recently purchased by Facebook for $1 billion. Eklund, who stars on “Million Dollar Listing New York” and has 3,999 Instagram followers, likes to post photos of architecture and New York City sunsets. But he doesn’t consider Instagram a business tool. “I think what’s so nice about Instagram is it’s one of the few things that doesn’t feel like it’s touched by the business side,” Eklund said. [more]

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Douglas EllimanFredrik Eklund