Spinning the city

From the South Florida Market Report: Celebrity-studded, champagne-soaked parties, dog spas and private yacht parking — it’s all in a day’s work for South Florida’s development marketing firms.

But it’s not all easy street out there. Nearly 43,000 units have come onto the market since the start of the cycle, and that means the competition for buyers is fierce.

The Real Deal analyzed preconstruction data provided by CraneSpotters.com to put together a ranking of the region’s top development marketing firms based on the number of new development units each firm is currently selling. In the instances where competing firms “split” the marketing of units, which is not unusual when it comes to bigger projects, TRD split the total number of units evenly between the two companies. [more]