

Alex Witkoff
Alex Witkoff became the sole CEO of his family’s real estate business when his father, Steve Witkoff, joined the Trump administration in late 2024. Steve is now Special Envoy to the Middle East, and Alex took full control of the company after a decade of executive experience there.
Projects on his watch have included One High Line in Manhattan, which secured more than $1 billion in sales, and the Shore Club redevelopment in Miami Beach, where a penthouse is reportedly under contract for $120 million. Both projects were taken over after foreclosures involving HFZ Capital.
Unlike his father, a charismatic developer known for his relationships, Alex is more reserved and detail-oriented. He’s heavily involved in approvals, sales strategy and broker performance, with what sources have said is little tolerance for underperformance.
In South Florida, Alex has increasingly become the firm’s main interface with city officials and partners. He led the Shore Club through a prolonged approval process with Miami Beach’s Historic Preservation Board, and later joined an advisory committee tasked with updating preservation rules, a role that has further embedded him locally. Other members of the family are also involved in the company.
Alex’s mother, Lauren Witkoff, is executive vice president of sales and marketing, and his brother Zach has been executive vice president of development, although Zach has become more involved in a cryptocurrency venture with the Trump family.
— Katherine Kallergis
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Subdued son: At the Witkoff Group, CEO Alex Witkoff plays by the rules
