Taste maker, deal maker: The business of design | TRD Forum
11/13/2025, 5:00:21 PM
In Miami's stratospheric luxury market, exceptional design is no longer an amenity — it's a fundamental requirement for closing record-breaking deals. Visionary designers and developers Ralph Choeff, Max Strang and Pascal Nicolai joined TRD to discuss how aesthetics drive value, attract an international clientele, and create the iconic brands that command the world's highest prices.