Brokerage Wars: What do firms owe their agents? | TRD Forum

The fight for top agents and market dominance has never been more intense. Meanwhile, the way business is done is fundamentally shifting for agents – but can firms change with it? Side co-founder Guy Gal and Douglas Elliman CEO Michael Liebowitz debated the value they provide their agents, and the evolving relationship between agents and their houses. Is it about brand, tech, culture, or pure economics? This frank conversation about the business of brokerage is a must-watch for the entire industry.