Lake Naomi bids for Hamptons set

From the April issue: If you were planning to rent a home for the summer in the Hamptons and didn’t get around to it, you’re probably out of luck–unless you’re willing to consider the other Hamptons. That’s what boosters are calling Lake Naomi in the Poconos, a development that’s part of a push in the area to attract a new generation of vacationers who grew up with campy ads for the late, lamented and heart-shape-tub-equipped resort Mount Airy Lodge, which closed its doors in 2001 after 50 years of enticing New Yorkers with its treacly jingles. Instead of champagne-swilling honeymooners, the area is now making a pitch for New Yorkers who want a second home, or even a new primary residence a two-hour drive from Manhattan. more By Rachel Deahl