Developer rises in Harlem

New York /
Jul.July 02, 2007 12:00 AM

Sporting a goatee, half smile and furrowed brow, Henry Vargas gazes from a billboard at the intersection of 145th Street and the Major Deegan Expressway in the Bronx. The message: “Henry Vargas Presents HarlemLuxuryLiving.com.” Vargas’s suave visage, superimposed above a misty shot of the Manhattan skyline, will hover above this forlorn intersection for a year, but he’s also seeded the heart of Harlem and other areas with ads, and he has one planned for Times Square. The billboard idea “bubbled in my head” for a year and a half, he said, but his ambition has outpaced his delivery. For weeks, the Web site address advertised on the billboards has consisted of a static welcome page promising that the site will be “up and running really soon.” Vargas, 33, president of Vargas Realty Group and an owner of 1,000 residential units in New York City, is becoming increasingly involved with development opportunities in Harlem north of Central Park. more By Marc Ferris


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)
Hudson Yards megadevelopment inspires a new line of sex toys
Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Michael Gianaris, Julia Salazar and Jabari Brisport support the bill to abolish 421a. (Getty, Jabari Brisport via Twitter, 544 Union)
Lawmakers vow to end 421a as tenants sue landlords getting tax break
Lawmakers vow to end 421a as tenants sue landlords getting tax break
Photo Illustration of Gov. Andrew Cuomo (Getty; iStock/Illustration by Kevin Rebong for The Real Deal)
Cuomo reverses course, says indoor dining will return to NYC soon
Cuomo reverses course, says indoor dining will return to NYC soon
A photo illustration of the Belnord at 225 West 86th Street and HFZ CEO Ziel Feldman (Getty; iStock/Illustration by Kevin Rebong for The Real Deal)
Westbrook takes over HFZ’s Belnord conversion
Westbrook takes over HFZ’s Belnord conversion
From left: 11 Madison Avenue, Beam Suntory CEO Albert Baladi and SL Green CEO Marc Holliday (Photos via Beam Suntory; SL Green)
Beam Suntory will move HQ to 11 Madison Ave from Chicago
Beam Suntory will move HQ to 11 Madison Ave from Chicago
New York Senators James Skoufis, Kevin Thomas, and Brian Kavanagh. (Facebook via Skoufis, Thomas, and Kavanagh respectfully)
Lawmakers call for stiff penalties, reform after housing discrimination probe
Lawmakers call for stiff penalties, reform after housing discrimination probe
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...