Developer rises in Harlem

TRD New York /
Jul.July 02, 2007 12:00 AM

Sporting a goatee, half smile and furrowed brow, Henry Vargas gazes from a billboard at the intersection of 145th Street and the Major Deegan Expressway in the Bronx. The message: “Henry Vargas Presents HarlemLuxuryLiving.com.” Vargas’s suave visage, superimposed above a misty shot of the Manhattan skyline, will hover above this forlorn intersection for a year, but he’s also seeded the heart of Harlem and other areas with ads, and he has one planned for Times Square. The billboard idea “bubbled in my head” for a year and a half, he said, but his ambition has outpaced his delivery. For weeks, the Web site address advertised on the billboards has consisted of a static welcome page promising that the site will be “up and running really soon.” Vargas, 33, president of Vargas Realty Group and an owner of 1,000 residential units in New York City, is becoming increasingly involved with development opportunities in Harlem north of Central Park. more By Marc Ferris


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
From left: SL Green CEO Marc Holliday, Ceruzzi Properties’ Arthur Hooper, the Lipstick Building at 885 Third Avenue and IRSA president Eduardo Elsztain (Getty, Wikipedia, Google Maps)

Lipstick Building ground rent reset leads to appraisal dispute

Lipstick Building ground rent reset leads to appraisal dispute
Knotel CEO Amol Sarva (Sasha Maslov, iStock)

Knotel’s Q2 revenue plunged 20%

Knotel’s Q2 revenue plunged 20%
Heirs unapparent: How RE firms plan — or don’t — for futures without the founder

Heirs unapparent: How RE firms plan — or don’t — for futures without the founder

Heirs unapparent: How RE firms plan — or don’t — for futures without the founder
Ziel Feldman (iStock)

HFZ Capital launches new fund for REIT investing

HFZ Capital launches new fund for REIT investing
Privacy is the newest amenity

Privacy is the newest amenity

Privacy is the newest amenity
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...