Developer rises in Harlem

TRD New York /
Jul.July 02, 2007 12:00 AM

Sporting a goatee, half smile and furrowed brow, Henry Vargas gazes from a billboard at the intersection of 145th Street and the Major Deegan Expressway in the Bronx. The message: “Henry Vargas Presents HarlemLuxuryLiving.com.” Vargas’s suave visage, superimposed above a misty shot of the Manhattan skyline, will hover above this forlorn intersection for a year, but he’s also seeded the heart of Harlem and other areas with ads, and he has one planned for Times Square. The billboard idea “bubbled in my head” for a year and a half, he said, but his ambition has outpaced his delivery. For weeks, the Web site address advertised on the billboards has consisted of a static welcome page promising that the site will be “up and running really soon.” Vargas, 33, president of Vargas Realty Group and an owner of 1,000 residential units in New York City, is becoming increasingly involved with development opportunities in Harlem north of Central Park. more By Marc Ferris


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

475 Park Avenue South (Credit: Google Maps)

Cohen Brothers Realty sues storied landlord to stay in Park Ave South building

Tracey Appelbaum (Photos by Emily Assiran)

At the desk of: Tracey Appelbaum

308 West 82nd Street and Real Capital Analytics founder Robert M. White Jr. (Credit: Google Maps)

Real Capital Analytics’ founder buys UWS building, leading last week’s I-sales

93 North 9th Street in Williamsburg, Thor Equities' Joe Sitt, and a KAWS statue (Credit: Google Maps and Jim Bowen via Flickr)

Acclaimed artist KAWS pays $17M to expand Williamsburg studio

181 Varick Street (Credit: Google Maps)

Claremont Companies buys Soho Marriott for $59M

arrow_forward_ios