A 60-story condo by any other name…

From the July issue: The Madison Park skyline is getting a bit more crowded as One Madison Park, a 60-story tower at 23 East 22nd Street, rises less than a block away from the iconic Clock Tower building at One Madison Avenue. The condo tower that will rival a Manhattan landmark in height will now rival it in name, as well, after a recent rebranding by a new marketing team. Formerly the Saya, builders Slazer Development decided to give it a more geographically focused name when it replaced its original marketing team, Cantor Pecorella, with Brown Harris Stevens’ ID Marketing. Forty-five percent of the condo’s units are in contract since sales started last summer. more By Vanessa Londono