Never one to miss a chance at branding himself, Donald Trump yesterday unveiled the global expansion of yet another brand — Trump Attach , the guest service introduced at the Trump International Hotel & Tower at One Central Park West.
Trump announced that a line of new hotel-condos being built over the next three years will be modeled on the 10-year-old 59th Street tower at Columbus Circle.
Trump Attach options run from in-room chefs and grocery shopping to arranging for a personal trainer or a private jet.
“Hotels are the greatest brand in all of real estate,” Trump said. “We naturally wanted to expand out of New York and go global.”
The global Trump Hotel Collection will be headed by Trump’s daughter Ivanka and sons Donald Jr. and Eric.
In December, the 339-room Trump International Hotel & Tower Chicago will open publicly. That will be followed by the Trump International Hotel & Tower Las Vegas in early 2008, which is slated for 1,282 rooms but will not include a casino.
Trump said the following towers would open by 2010: a 400-room tower in Cap Cana, Dominican Republic; a 369-room tower in Panama City, Panama; a 391-room tower in Baja, Mexico; and towers in Fort Lauderdale, Toronto, Dubai, Waikiki and Aberdeen, Scotland.
The controversial 46-story Trump Soho Hotel Condominium is slated for a 2009 opening. About 20 percent of the 400 units reportedly sold in the first week of sales.
“We want Soho to feel like Soho,” said Jim Petrus, chief operating officer of Trump International Hotels Management. “We planned a luxury tower that fits into the Soho environment.”
Residents, however, say the Soho project’s size will drastically alter the neighborhood’s character.
Controversy also surrounds Trump’s Chicago tower. Crain’s reported yesterday that an Illinois couple is taking Trump to court for terminating a contract that had given them a 10 percent discount on the purchase of a $1.2 million condo.
Under the “friends and family” program, a few dozen people had agreed four years ago to purchase condos, with insider perks like 5 percent deposits — as opposed to 15 percent for outsiders — and the right to flip the properties at a higher price before the hotel-condo opened.
But last year Trump began canceling the agreements and told buyers to renegotiate the terms at higher prices. “I don’t want to sell apartments for less than they cost to build,” he said.