Lifestyle consultants offer ultimate pampering

TRD New York /
Nov.November 29, 2007 01:01 PM

Developers often tout everything on offer in the neighborhoods they build in. Now they’re infiltrating the neighborhood scene themselves, sending lifestyle consultants out to top restaurants to push through dinner and party reservations.

The Manhattan-based developer FLAnk offers lifestyle consultant services that include helping buyers customize their space before they even move in.

“We have taken the idea of pampering a step further,” said Jennifer Bell, who oversees lifestyle consultant services for FLAnk. “Residents can ask for anything … as long as it’s legal.”

The company offers lifestyle management services to residents at Novare at 135 West 4th Street and a planned eight-unit building at 441 East 57th Street.

Called The Collection at 441 East 57th Street, the new development will have two-, three- and four-bedroom residences, including a triplex. The units will range from 1,650 to 3,390 square feet and from $2.8 million to $7.1 million. The building is slated to be completed next summer.

FLAnk trains and runs its own staff of on-site lifestyle consultants, who get to know the staffs of restaurants and venues in the neighborhoods where FLAnk has buildings.

Margaret Kress, a resident at the Novare building, said that she just moved to New York and also lives in Connecticut, so she relies on lifestyle management services to help her navigate the West Village.

Kress said the staff organized a 17th birthday party for her daughter at the posh Manhattan restaurant Buddakan.

“They know you and they know what you like,” she said.


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Long live NAR: Agents won’t defy powerful trade group in pocket listings spat

Long live NAR: Agents won’t defy powerful trade group in pocket listings spat

Long live NAR: Agents won’t defy powerful trade group in pocket listings spat
Photo illustration of Robert Reffkin (Getty, iStock)

Compass reboots lending — with some caveats

Compass reboots lending — with some caveats
(iStock)

TRD Insights: Forbearance rates forecasts might be all wrong

TRD Insights: Forbearance rates forecasts might be all wrong
220 Central Park South (Getty)

Carpenter alleges foreman coerced her into sex for years in 220 CPS

Carpenter alleges foreman coerced her into sex for years in 220 CPS
Alliance Chairman Bruce Ward and Greystar Chief Executive Bob Faith (Greystar, Alliance)

Greystar adds 130K units to management portfolio in $200M deal

Greystar adds 130K units to management portfolio in $200M deal
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...