Murray Hill condo lures buyers with week of free meals

By Catherine Contiguglia | May 02, 2008 02:58PM

To welcome the annual onslaught of New Yorkers who greet the spring by going apartment shopping, the developers of Jasper, a converted pre-war loft in Murray Hill, are hosting a week-long open house with free meals from neighborhood restaurants along with tours of model units. 

The open house, which will be held daily from 10 a.m. to 6 p.m. on Monday through next Saturday, is meant to attract buyers who might otherwise ignore Murray Hill, said Shaun Osher, CEO of CORE Marketing, the development’s exclusive marketing and sales agent. Food will be provided by restaurants like Blue Smoke, Dos Caminos and Second Avenue Deli.

“We felt that spring is always the time when people go out and look at property, they get out of winter doldrums,” Osher said. “We wanted to create something unique and bring people into the sales center and connect to Murray Hill, because Murray Hill is a hidden gem in the city.”

The 18-story, 121,000-square-foot building was developed by The Harch Group and PHH Realty and designed by architect Ismael Leyva. About 50 percent of the units have sold since September, Osher said.

The building has one- and two-bedroom units, as well as penthouses with prices ranging from $800,000 to $3 million.

Amenities include a swimming pool, children’s playroom, a gym, 24-hour doorman, private basement storage and a roof garden.