Brokers target Gen-Y

June 17, 2008 11:25AM

Real estate agents are targeting twenty-somethings as the next generation of home buyers through advertising on YouTube, Facebook
and blogs. Generation Y-ers have higher starting salaries than previous
generations, and don’t have homes to sell before buying new ones,
resulting in simple and quick transactions for sellers and agents. The
tight credit market, however, makes it often difficult for young buyers
to get financing, and large college debts have made it hard to save on
down payments.


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