Metro launches real estate mag

TRD New York /
Jun.June 20, 2008 03:25 PM

Metro Newspapers and the Real Estate Board of New York’s residential property listing Web site are launching a glossy real estate magazine that will be published quarterly.

“At Home with Metro” features spotlights on neighborhoods like Williamsburg and East Harlem, market analysis and an architectural feature called “Architectural Idol,” which recently profiled the “psycho killer modern” design of architect Janna Levenstein in West Hollywood. The magazine showcases new decorating styles and “domestic genius” tips for problems like stain removal.

The magazine is aimed at providing a “guide to buying, selling and living” for “both industry professionals and Metro readers,” said Lauren Berkemeyer, a Metro spokeswoman.

REBNY and its Web portal,, have been busy forming media partnerships lately. It recently launched alliances with both the New York Sun and New York Observer.

NYU professor and marketing expert Marjorie Kalter said that partnerships between Web sites and publications are becoming more common. Kalter said that it would be “less expensive and less complicated to reach out to an existing online partner” like than to create a new online entity and wait to generate a readership. Kalter added: “It’s a way to leverage that readership.”

REBNY would not comment on whether or not money would change hands in the transaction.

Related Articles

(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Close to 100 employees were given notice on Monday morning (Credit: iStock)

Ten-X Commercial lays off nearly half its workforce

475 Park Avenue South (Credit: Google Maps)

Cohen Brothers Realty sues storied landlord to stay in Park Ave South building

Tracey Appelbaum (Photos by Emily Assiran)

At the desk of: Tracey Appelbaum

308 West 82nd Street and Real Capital Analytics founder Robert M. White Jr. (Credit: Google Maps)

Real Capital Analytics’ founder buys UWS building, leading last week’s I-sales

93 North 9th Street in Williamsburg, Thor Equities' Joe Sitt, and a KAWS statue (Credit: Google Maps and Jim Bowen via Flickr)

Acclaimed artist KAWS pays $17M to expand Williamsburg studio