Manhattan landlords lure renters with freebies

June 30, 2008 08:35AM

As Manhattan’s luxury rental market softens, landlords are trying to lure renters with incentives like two months free rent, no security deposit or free amenities. The pace of rent increases has slowed, with rental buildings in neighborhoods like the Financial District, Harlem and Washington Heights offering the most incentives to move in. “A lot of landlords were getting ready to increase rents for the busy season, but they’re finding that those projected rents aren’t attainable,” said Daniel Baum, chief operating officer at the Real Estate Group New York. Philippe Starck’s Dwell on Wall, at 95 Wall Street, is paying brokers’ fees and giving away two months of rent.


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