Aby Rosen’s RFR Holding is building a luxury hotel on Fifth Avenue, and Cushman & Wakefield Sonnenblick Goldman will arrange financing, said Mark Gordon, a principal and head of Sonnenblick Goldman’s U.S. hotel group.
Sonnenblick Goldman, which merged with Cushman & Wakefield a year ago this month, is looking for equity and operational partners for the hotel, which will also have residential and retail components. The development will be built at the site of two or three low-rise buildings, Gordon said, in the 40s. He declined to identify the exact location.
The hotel will have a “six-star” rating, Gordon said, which denotes the highest level of service.
“Six stars is the new star for luxury hotels,” Gordon said.