Corcoran gains Chelsea project from Shvo

New York /
Aug.August 06, 2008 03:01 PM

The Corcoran Group has taken over the marketing and sales of a Chelsea conversion project from marketer Michael Shvo. 

Corcoran’s Julie Pham, vice president and associate broker, and Joseph Bongiovanni, a salesman, are now the co-sales directors at 650 Sixth Avenue.

The 67-unit, seven-story, landmark building at the corner of 20th Street is being developed by Penterium, the residential development arm of Korean firm Kumkang Housing Corp. This is the developer’s first project in the United States. 

On Shvo’s watch, the building was 35 percent sold. After Shvo started marketing 650 Sixth Avenue in June 2007, he played up the apartments as blank canvases and partnered with the Jack Shainman Gallery. In a nod to the surround Chelsea art scene, Shvo and the gallery displayed art in the sales office and in a point-click-and-drag feature on the building’s Web site.

Shvo also got the building placed on the Soap Net show “The Fashionista Diaries” last year.

When asked why Shvo is no longer marketing the project, the company e-mailed a statement: “Shvo played an integral role in shaping the concept of 650 Sixth Avenue and bringing it to life. After a successful collaboration, Shvo is focusing on its other projects as its local and international property portfolio rapidly expands in North America, Africa, Asia, the Middle East and abroad.”

Hoon Lee, executive manager of Penterium, mentioned Corcoran’s size as an advantage.

While some developers are shying away from new projects, Lee said “Kumkang Housing has the financial solvency to weather any real estate market cycle. As a result, the company is not discouraged by current market challenges.”

Corcoran started selling units on Monday, but plans to officially re-launch the project in September, in a traditionally more active season for the real estate market. Bongiovanni said a launch party will be held in September on the building’s 3,600-square-foot Rooftop Terrace.

The prewar conversion has studios through three-bedrooms, including three penthouse units with terraces. Units range in size from 750 square feet to 2,600 square feet, and prices range from $900,000 to $6 million. The apartments are ready for immediate occupancy.

The units have ceilings that are 10.5 feet and higher, oversized windows, a full-time doorman and porter, a live-in super and storage included with each purchase on each floor. 

In addition to the gym in the building, the developer is offering buyers one year’s worth of David Barton Gym yoga classes, held twice weekly on the rooftop of 650 Sixth Avenue. The package is valued at $1,500 to $1,600 a person per year, Bongiovanni said.


Related Articles

arrow_forward_ios
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
 Fredrik Eklund and the property (Getty, Steve Frankel)
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Gordon Ramsey and his Lucky Cat restaurant (Lucky Cat)
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Gordon Ramsay to open first South Florida restaurant in Miami Beach
The former Presidio Public Health Hospital (Google)
At these Presidio apartments, you might room with a ghost for $3,700 a month
At these Presidio apartments, you might room with a ghost for $3,700 a month
The HSBC Tower (Google)
Andrew Chung’s Innovo Property Group grabs HSBC building in Bryant Park
Andrew Chung’s Innovo Property Group grabs HSBC building in Bryant Park
Marcelo Claure (Credit: Getty Images)
The $2 billion man? Marcelo Claure seeks top pay from SoftBank
The $2 billion man? Marcelo Claure seeks top pay from SoftBank
You’ll have to shell out another $15M for this private Bahamas island
You’ll have to shell out another $15M for this private Bahamas island
You’ll have to shell out another $15M for this private Bahamas island
(Nestron)
Singapore’s Nestron unveils its biggest — and priciest — tiny home
Singapore’s Nestron unveils its biggest — and priciest — tiny home
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...