Tali Geva, who worked for Michael Shvo at his marketing firm Shvo, has started her own brokerage firm, Avenue.
Geva, whose office is at 666 Broadway, near Washington Square Park, was in marketing at Shvo and left the company in December. She then decided she wanted to start a straight brokerage company. Shvo’s sales force works only on-site.
Avenue has resale listings at Shvo-marketed buildings, including 20 Pine.
“The company right now is focusing on resales as there is a need for it,” Geva said.
The other managers at Avenue are Ariel Levy, who Geva said is a family member, and Shari Markoff, who had been a broker for Shvo. Avenue agent Jamie Goldgrub was also a Shvo broker.
Shvo started as a brokerage in 2003 and eventually expanded its services to include marketing; today the firm is best known for its marketing strategies.
Geva said that Shvo is a close friend and that there is no animosity between them, as suggested in a Curbed item.
Shvo was not immediately available for comment.