Agent starts new Bronx web site

TRD New York /
Sep.September 18, 2008 04:33 PM

Vivian Ducat has combined her passions for real estate and media production by creating a Web site dedicated to the South Bronx and its residents. The site,, contains a collection of photographs and short essays about Bronx residents along with historical facts about different cooperatives and cultural attractions in the area.

“I wanted to try a little experiment where if you photograph [the South Bronx] in an artsy way, and write about it with the same snottiness as the [New York] Times — whether or not people would come,” said Ducat, who launched the site on Tuesday. She took out a loan to cover the cost of developing the site.

Ducat, who is a real estate agent at Upper West Side-based Ariela Heilman Real Estate and creates Web sites and digital films for museums with her production company, DucatMedia, said that she wanted to bring the “aesthetics of the museum world” to real estate. “I’m always struck by how tacky real estate developers’ Web sites are,” she said.  

Ducat lives in Washington Heights and has an investment apartment in the South Bronx, a borough she has come to love. calls the Bronx “a new cosmopolitan place to live.”

The project is just beginning, Ducat said. In the coming months, new people will be profiled, more co-ops will be added to the map, and new photographs of architectural highlights will be posted.

Related Articles

(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Leslie Wexner (Credit: Getty Images)

Victoria’s Secret owner in talks to sell company

Billy Macklowe and 120 Fifth Avenue in Brooklyn (Credit: Getty Images and Google Maps)

Billy Macklowe in contract for contested Park Slope site

JPMorgan's Jamie Dimon and 125 West 55th Street (Credit: Getty Images, Google Maps)

JPMorgan looks to sell Plaza District office building for $550M

Liberty View Plaza at 850 3rd Avenue and Marvin Schein (inset) (Photo by Axel Dupeux)

City lets Salmar bring office tenants to Brooklyn industrial property

Fairway at 480-500 Van Brunt Street in Red Hook and the O’Connell Organization's Greg O’Connell (Credit: Google Maps)

Fairway landlord: Private-equity owners ruined Red Hook store