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New York

Real estate ad budgets shrink

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From the September South Florida issue: Gerry Liguori, broker and owner of Boca Raton-based Premier Estates Properties, halved his company’s $160,000 annual real estate advertising budget over the last three years. Andy Weiser, a broker associate with Coldwell Banker in Fort Lauderdale slashed his annual marketing bill from $100,000 to $25,000 and Kevin Tomlinson, an agent in the Miami Beach office of Esslinger Wooten Maxwell Realtors redirected $20,000 worth of print advertising to creating a strong online presence.