Prices to drop at Coldwell sales event

October 06, 2008 05:22PM

In a 10-day nationwide sales event starting Friday, sellers who have listed their homes through a Coldwell Banker Real Estate LLC agent may drop their prices by up to 10 percent, at the company’s urging. According to a recent company survey, 56 percent of the 3,379 Coldwell Banker employees surveyed said the listings prices in their area were too high to attract qualified buyers.

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