How about a little wine with that condo?

TRD New York /
Nov.November 18, 2008 05:35 PM

New Tribeca development 34 Leonard is wining and dining prospective buyers — literally.

Roger Dagorn, the master sommelier at Chanterelle Restaurant in Tribeca, has been named official sommelier at the development, according to its developer, R Squared Real Estate Partners.

The building, located at 34 Leonard Street between Hudson and West Broadway, has struggled to unload its units since sales began nearly a year ago. Only five of the 16 loft-style homes have sold so far, according to the Marketing Directors, the exclusive marketing agent for the property.

Asking prices in the building average $1,600 a foot. Other amenities include a pet spa and wine tasting room.

Dagorn will host one-on-one complimentary private consultation sessions with each buyer, the developer said. Once he recommends an appropriate vintage and label for each homeowner, the developer will throw in a case of the selected wine as a house-warming gift. The building has a climate-controlled wine cellar, and each unit comes with a wine cabinet with space for 300 bottles.

R Squared principals, cousins Mitchell Rechler and Gregg Rechler, could not be reached for comment.

When asked if the sommelier announcement was timed to jump-start sales in a weakening market, a company spokeswoman Carolyn Philipps said, “wine plays a major part in 34 Leonard’s marketing.”

Philipps did not respond when asked whether the cost of the sommelier would come out of the resident’s monthly maintenance.

This is not the first time alcohol is being used to sell apartments in Tribeca.

Last week, one real estate broker offered prospective buyers a neighborhood open house condo tour with the promise of alcoholic beverages at every stop, the New York Times reported.


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Gov. Andrew Cuomo with Judge Lawrence Marks and Judge Daniele Chinea (Getty, Linkedin, iStock)

Flip-flop on eviction ban extension highlights state’s chaotic response

Flip-flop on eviction ban extension highlights state’s chaotic response
A rendering of the Climate Solutions Center with Trust for Governors Island CEO Clare Newman and Mayor de Blasio (Rendering via WXY architecture + urban design/bloomimages; Governor's Island; Getty)

Going green: Governors Island could soon house climate center

Going green: Governors Island could soon house climate center
State Sens. Brian Kavanagh and Kevin Thomas (NY Gov; Getty; iStock)

“What would we discipline them for?”: Brokers deny discrimination at heated hearing

“What would we discipline them for?”: Brokers deny discrimination at heated hearing
 The Qualtrics Tower at 1201 2nd Avenue in Seattle with Hana Financial CEO Kim Jung-tai and Skanska USA CEO Richard Kennedy (Google Maps)

$700M Seattle office tower buy would be among largest Covid-era property deals

$700M Seattle office tower buy would be among largest Covid-era property deals
Nelson Rockefeller and 812 Fifth Avenue Photos via Getty; StreetEasy; Google Maps)

Fifth Ave co-op owned by Rockefeller family hits market

Fifth Ave co-op owned by Rockefeller family hits market
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...