Trump brand faces trouble

December 14, 2008 07:48PM

Donald Trump’s brand is starting to look damaged and dated as the company faces lawsuits and misses payments. Trump went to court to avoid paying a $640 million construction loan on his struggling hotel and condo project in Chicago. And ratings agencies recently downgraded Trump Entertainment Resorts Holdings’ bonds after the casino company said it would miss a $53 million interest payment. In addition to the financial damages, Trump’s brand stands for over-the-top luxury at a time when the country is in a recession, making the Trump style look out of date.

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