Greene Street week-long pop-up closes

The pop-up shop at 50 Greene
Street featuring small designers and artists from Italy
for a week-long period will close today.

David Zar, of Zar Property, leased the ground-floor,
3,800-square-foot space to the Milan Chamber of Commerce, which filled
the store with Italian retailers who have yet to break into the United
States market. The pop-up opened last Tuesday.

Zar wouldn’t disclose the rent for the week, but did say it was a
“price we couldn’t refuse,” and that initially, he wasn’t interested
in putting a pop-up shop in the space because it’s being marketed with Sinvin
Realty for a full-time tenant. The asking rent for the Soho space is $100 a foot.

Zar is currently in negotiations with another European city who wants to
open a pop-up with a similar concept in the space. TRD