NYC real estate in brief

Core Group Marketing truncates name
From this point on, Core Group Marketing will be known simply as Core, Shaun Osher, founder and CEO of Core, told The Real Deal. “Everyone was calling us Core anyway, and our company has always done a lot more than just marketing,” Osher said. Core handles residential, retail and commercial marketing and sales. Core stands for [co-founder Joseph] Cayre Osher Real Estate. Osher said the name change will occur gradually, with changes to the Web site and advertisements coming over time. “While this is not a major strategy shift, I shortened the name to illustrate the company’s diversity in its dealings,” he said.

Free home being built for injured army vet
A First Nail Ceremony will be held on July 25 to mark the groundbreaking of a home being built for severely injured US Army specialist Roberto Reyes, who earned a Purple Heart award for his service in Iraq. Donations for the home, which is being built at 2842 Sampson Avenue in the Bronx, are being collected through the non-profit group A Home for Robert and New York-based contractor Bullfrog Builders, which is donating labor and discounting the final costs. The home is being specially built to meet the needs of the injured soldier, who has been in and out of the hospital for four years.

Rental units at 801 Amsterdam Avenue hit the market
Columbus Square, a development with five rental buildings and over 300,000 square feet of retail space, spanning from 97th to 100th streets on Amsterdam Avenue, has begun leasing at the 801 Amsterdam Avenue building. The boutique-style building, which has a full-time doorman and fitness center, has 100 studios and one- and two-bedroom rental units starting at $1,777. Residences at 801 Amsterdam Avenue also have energy-efficient appliances, as do the other buildings rising at Columbus Square. TRD