Core grows rental biz

TRD New York /
Sep.September 16, 2009 05:17 PM

Core marketing group is expanding its core business to include more rentals.

The company has enlarged its rental presence and acquired its first rental director, Regis Roumila. Osher said he still plans to focus on high-end units and new developments.

“I think there’s a niche that is very much needed in this marketplace, where the rental market is very much perceived as something on the lower end,” said company CEO Shaun Osher. “I think there’s been a void in the market, and we’re looking to fill that void.”

This move comes amid a time when more agents are getting into the rental game, to ride out a bad market. Osher said that his brokers — there are currently 38 at the group, according to Core’s Web site — will work on both sales and rental deals. While the group plans to expand — Osher wouldn’t say how many new agents he plans to hire — it will remain a boutique firm.

Roumila, who first joined Core four weeks ago, won’t be forging a new rental branch; Osher said Roumila’s role largely is to beef up the group’s presence beyond sales, into the rental market. He said that Roumila was ideal for the job because of his on-the-job experience as a rental broker.

“Regis [Roumila] was a very high performing rental agent,” Osher said. “He owned his own company, and before that he was at Century 21 and Manhattan Apartments.”

Osher would not reveal any specific rental listings it plans to represent. TRD


Related Articles

arrow_forward_ios
After high demand from renters, @NYSHCR extends application period for relief program by one week (iStock)

New York extends rent-relief window one week

New York extends rent-relief window one week
Calamity and Kabbage: Accountants riff on PPP madness

Calamity and Kabbage: Accountants riff on PPP madness

Calamity and Kabbage: Accountants riff on PPP madness
Equity Residential chairman Sam Zell and CEO Mark Parrell (right) (Getty, iStock)

Sam Zell’s Equity Residential sees profits drop 15%

Sam Zell’s Equity Residential sees profits drop 15%
A July survey of Community Housing Improvement Program found that rent collections improved in NYC (iStock)

Rent collection jumps in NYC, ebbs in US

Rent collection jumps in NYC, ebbs in US
(iStock)

From LA to NYC, landlords are suing to resume evictions

From LA to NYC, landlords are suing to resume evictions
RuthAnne Visnauskas, Commissioner of the New York State Division of Housing and Community Renewal

New Yorkers flood rental assistance program on first day

New Yorkers flood rental assistance program on first day
Survey finds 87.6 percent of tenants paid some rent this month

Armageddon on hold: 88% of tenants paying rent

Armageddon on hold: 88% of tenants paying rent
(iStock)

Brooklyn and Queens Q2 sales fall at highest rate in decade

Brooklyn and Queens Q2 sales fall at highest rate in decade
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...