MoMA tower opponents launch television ad

Opponents of the proposed Jean Nouvel-designed 1,050-foot tower, set for 53 West 53rd Street, the space neighboring the Museum of Modern Art at 11 West 53rd Street between Fifth and Sixth avenues, have produced a television ad condemning the project. The spot, which reportedly hit the air yesterday, singles out Council Speaker Christine Quinn and asks her to oppose the tower development. “Air rights are sold off and the people are sold out. Christine Quinn: Say no,” the ad says. Quinn’s office said in a statement that it is trying to find “an appropriate balance” that will meet the needs of both developers and residents.