Pop-up artists’ galleries fill empty storefronts in Brooklyn

In the midst of the recession, a streetscape dotted with empty storefronts has become a common sight, but in New York, some retail landlords are filling their vacant storefronts with artists’ galleries. These “pop-up galleries” are a win-win, and they are cropping up all over Brooklyn, MSNBC reported. Artists like Rinaldo, who is using a former Hallmark store space at 395 Flatbush Avenue to display his colorful portraits, get a unique opportunity to showcase their work in high-traffic retail areas. At the same time, landlords might earn some income, and a storefront that would otherwise be an eyesore becomes a cool new spot for community members.