Condo owners welcome interior design showcases — for free

New York /
Nov.November 02, 2009 04:27 PM

It seems like an unlikely scenario: A team of luxury interior stylists decorates your property for free, stuffing it with pricy furnishings, taking professional photos of it and then publishing them in a nationwide magazine. But for the developers of some unsold high-end condo units in New York City, the dream can be reality. Albert Laboz, a principal with United American Land, is one such developer. One of his unsold units at the Soho Mews at 311 West Broadway was photographed for Town & Country magazine, among others, which he let the publication use at no cost. Laboz said that the response from the photo shoot has been noteworthy.” The traffic uptick is tremendous,” Laboz said, noting that this tactic is part of a shifting promotional strategy among developers. “It’s no secret that the market is challenging.” Laboz’s unit is one of at least three homes that has swung its doors wide — and for free — for designers looking to showcase their work on the cheap.


Related Articles

arrow_forward_ios
Sam Zell’s luxury rentals regain pricing power
Sam Zell’s luxury rentals regain pricing power
Sam Zell’s luxury rentals regain pricing power
As housing price growth plateaus, Shiller warns buyers of “bumpy” ride
As housing price growth plateaus, Shiller warns buyers of “bumpy” ride
As housing price growth plateaus, Shiller warns buyers of “bumpy” ride
RealSure CEO Katie Finnegan (LinkedIn)
Realogy, Home Partners of America iBuying venture hires first CEO
Realogy, Home Partners of America iBuying venture hires first CEO
Leonard Bernstein’s “radical chic” penthouse sells for $24M
Leonard Bernstein’s “radical chic” penthouse sells for $24M
Leonard Bernstein’s “radical chic” penthouse sells for $24M
Assembly OSM cofounders William and Christopher Sharples with an illustration of the building design (AOSM)
Modular construction firm founded by SHoP principals unveils first apartment
Modular construction firm founded by SHoP principals unveils first apartment
Basketball star Ben Simmons with the Moorestown property (Compass, Getty)
Philadelphia 76ers’ fallen star Ben Simmons lists NJ mansion for $5M
Philadelphia 76ers’ fallen star Ben Simmons lists NJ mansion for $5M
From left: SERHANT CEO Ryan Serhant, 77 Greenwich Street, Trinity Place Holdings CEO Matthew Messinger and Macquarie Capital's Jackie Hamilton (77 Greenwich Street via Binyan Studios)
Trinity Place Holdings beats deadline with $168M refi at FiDi condo
Trinity Place Holdings beats deadline with $168M refi at FiDi condo
Manhattan luxury market logs biggest week since 2013
Manhattan luxury market logs biggest week since 2013
Manhattan luxury market logs biggest week since 2013
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...